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Ingredient Safety

In creating specialist hair care products we pay attention to ensuring every ingredient is checked for safety against the databases of key regulatory organisations that specifically monitor cosmetic ingredients internationally.

We are a member of the Cosmetic, Toiletry and Fragrance Association of New Zealand, an organisation that expects ethical standards & compliance with all relevant legislation.

Our mission is to create premium, innovative, safe and effective hair care products from natural origin that are gentle and free of irritating synthetic ingredients.

Our FREE FROM ingredient  list is extensive and includes:

1, 4-dioxane

Coal tar

Ethanolamine Compounds (MEA, DEA, TEA and others)

Formaldehyde releasers


Petroleum and derivatives



Propylene Glycol

Sodium Lauryl Sulfates

Synthetic Fragrance


We do not test on animals.