In creating specialist hair care products we pay attention to ensuring every ingredient is checked for safety against the databases of key regulatory organisations that specifically monitor cosmetic ingredients internationally.
We are a member of the Cosmetic, Toiletry and Fragrance Association of New Zealand, an organisation that expects ethical standards & compliance with all relevant legislation.
Our mission is to create premium, innovative, safe and effective hair care products from natural origin that are gentle and free of irritating synthetic ingredients.
Our FREE FROM ingredient list is extensive and includes:
Ethanolamine Compounds (MEA, DEA, TEA and others)
Petroleum and derivatives
Sodium Lauryl Sulfates
We do not test on animals.