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  • The Pure and Natural Collection

    Pure and Natural Collection

    The Pure and Natural Collection offers a gentle yet effective three-step regimen designed to nourish, hydrate, and enhance the health of your scalp and hair with the power of natural ingredients.

    Step 1: Pure Shampoo

    Start with Pure Shampoo, a fragrance-free formula enriched with soothing aloe vera and nutrient-rich manuka honey. This gentle cleanser moisturizes and balances the scalp while enhancing the natural beauty of your hair. Vitamin E provides powerful antioxidant protection, ensuring your scalp and hair remain healthy and vibrant without the use of harsh synthetic chemicals or fragrances.

    Step 2: Pure Conditioner

    Follow with Pure Conditioner, subtly scented with the natural aromas of manuka honey and orange. This nourishing conditioner replenishes moisture, enhancing softness and shine while supporting overall scalp health. Infused with vitamin E and orange essential oil, it leaves your hair feeling radiant and deeply hydrated, free from harsh synthetic chemicals.

    Step 3: Herbal Finishing Rinse Concentrate

    Finish with the Herbal Finishing Rinse Concentrate, a leave-in formula that helps support scalp health and boosts hair shine. A blend of apple cider vinegar and lavender calms irritation, alleviates oiliness and flaking, while Roman chamomile smooths and conditions for increased shine and luster.

    Together, this collection provides a holistic and soothing hair care routine that restores balance, hydrates, and nourishes for beautifully healthy hair.

    Products in the Collection

    • Pure Shampoo 250ml
    • Pure Conditioner 250ml
    • Herbal Finishing Rinse Concentrate 300ml

    Benefits

    • Gently cleanses without stripping natural oils
    • Soothes and hydrates the scalp, reducing irritation
    • Nourishes and strengthens hair with antioxidant-rich ingredients
    • Boosts shine and enhances hair’s natural lustre
    • Helps balance scalp health, ideal for sensitive or compromised scalps
    • Supports healthier, more resilient hair over time
    • Provides a gentle haircare experience
    • Offers a safe, soothing solution for those with eczema or psoriasis
    SUITABLE FOR

    Suitable for individuals seeking a fragrance-free, gentle hair care solution.
    Perfect for all hair types, including fine or thinning hair.
    Safe for children and those with eczema or psoriasis.
    Ideal for those wanting to switch to natural hair care for the first time.
    Perfect for anyone looking to boost shine and enhance hair health.
    Suitable for those seeking a natural and holistic approach to hair care.
    Great for people with chemically treated or damaged hair.
    Ideal for those avoiding harsh synthetic chemicals in their hair care routine.

    INGREDIENTS

    Key Ingredients

    Aloe Vera, Manuka Honey, Vitamin E (Shampoo & Conditioner)
    Lavender, Chamomile, Apple Cider Vinegar (Herbal Finishing Rinse)


    All Ingredients


    Pure Shampoo

    AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, SODIUM COCO-SULFATE (COCONUT), LAURYL GLUCOSIDE (COCONUT), GLYCERIN*, BETAINE (SUGAR BEET), LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), TOCOPHEROL (VITAMIN E), COCO-GLUCOSIDE (COCONUT), GLYCERYL OLEATE (COCONUT), CITRIC ACID*, SODIUM LEVULINATE*, POTASSIUM SORBATE.
    Pure Conditioner
    AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, GLYCERIN*, BEHENTRIMONIUM METHOSULFATE*, CETEARYL ALCOHOL*, LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), TOCOPHEROL (VITAMIN E), CITRUS SINENSIS (ORANGE) OIL‡, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE (GUAR GUM), SORBITAN CAPRYLATE*, PROPANEDIOL*, BENZOIC ACID*, POTASSIUM SORBATE, CITRIC ACID*, LIMONENE†.
    Herbal Finishing Rinse Concentrate
    AQUA (WATER), LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, ANTHEMIS NOBILIS (ROMAN CHAMOMILE) FLOWER OIL, ACETIC ACID (APPLE CIDER VINEGAR), CAPRYLYL/CAPRYL GLUCOSIDE*, BENZYL ALCOHOL, DEHYDROACETIC ACID.

    DIRECTIONS FOR USE

    Shake the Pure Shampoo bottle well and apply to thoroughly wet hair. Massage into a lather at the roots for two minutes, then work through to the ends. Rinse with warm water and repeat if desired.


    Apply Pure Conditioner to the mid-lengths and ends of wet hair. Comb through for even distribution and leave in for 5 minutes. Rinse thoroughly with warm water.

    For the final step, shake the Herbal Finishing Rinse well and dilute 20ml (2 capfuls) of the concentrate into half a cup of lukewarm water. Apply to freshly washed and conditioned hair. Do not rinse, as this is a leave-in treatment for your scalp, hair, and skin. For best results, use regularly. Finish with your favorite Holistic Hair Styling product.

    PACKAGING

    100% Recycled Post-Consumer Plastic Bottles

    Our plastic bottles are made from 100% recycled post-consumer plastic, reducing
    the need for virgin plastic and supporting recycling efforts.

    Recyclable Glass Bottles

    Our glass bottles are fully recyclable, supporting a circular economy and
    reducing waste.

    Recyclable Paper & Cardboard

    We use recyclable paper and cardboard to minimize our environmental footprint.

    Vegetable Dye Inks

    Printed with eco-friendly vegetable-based inks for a more sustainable approach.

    Resin & Mineral Coatings

    Our coatings are made from environmentally conscious resin and mineral-based materials.

    Please note that the recyclability of our packaging components may vary depending on local recycling facilities and regulations in your country or region.

    SUSTAINABILITY

    Sustainably Crafted for a Circular Economy

    Our products are made with plant-based, sustainable ingredients, thoughtfully
    formulated using Green Chemistry principles.

    Vegan Certified & Vegetarian Approved

    Certified by the NZ Vegetarian Society, our products are 100% vegan and approved for vegetarians, ensuring no animal-derived ingredients are used.

    Committed to Cruelty-Free Practices

    As a member of the New Zealand Anti-Vivisection Society (NZAVS) and featured in
    the Cruelty-Free Guide, we uphold the highest ethical standards in our practices.

    Plastic Neutral+ Certification

    We recover and recycle more plastic than we generate, proudly holding our Plastic Neutral+ certification from CleanHub, which contributes to a cleaner, more sustainable planet.

    Proudly Made in New Zealand

    Manufactured under the trusted FernMark symbol, our products are crafted with pride and care in New Zealand.

    Partnering with Aligned Facilities

    Produced in NZ GMP-certified facilities, ensuring the highest standards of
    quality, sustainability, and ethical manufacturing.

    Holistic Hair is a premium natural hair care range crafted by trichology experts.

    Made in New Zealand