Our Story
Our Story
Welcome to Holistic Hair, where purpose and planet sit at the heart of everything we do. Founded in New Zealand in 2006, we set out to create natural, science-led hair care that supports scalp health while reducing harm to people and the environment.
Our journey began with three simple yet powerful products — Sensitive Shampoo, Sensitive Conditioner, and Scalp Treatment Oil — crafted to offer an effective alternative to hair care products filled with harsh synthetic chemicals. These early formulations provided gentle, plant-based support for sensitive scalps and laid the foundation for a trusted brand with a strong purpose.
In 2015, ownership of Holistic Hair was taken up by Nicky James-Baird and Jodene Fendall — two passionate advocates for natural wellness and sustainable beauty. With extensive experience in the health and beauty industry, they brought with them a vision to grow Holistic Hair into a purpose-driven brand that prioritises people and the planet over profit.
Today, Holistic Hair is proud to be a Certified B Corporation, a globally recognised symbol of accountability, transparency, and purpose-led business. This certification reflects our unwavering commitment to using business as a force for good, ensuring our impact is positive for our community, environment, and customers.
Science Meets Nature
What makes Holistic Hair unique is our deep foundation in Trichology, the science of hair and scalp health, combined with the healing power of nature. Both Nicky and Jodene hold Higher Associate Diplomas in Trichology from the World Trichology Society, and Nicky is also a qualified Cosmetic Chemist — ensuring every formulation meets the highest standard of effectiveness and safety.
Our approach blends scientific research with botanical innovation, allowing us to create solution-focused hair care that truly works — free from unnecessary chemicals and grounded in care for human and environmental health.
More Than Hair Care
We believe hair care should support not only the individual but also the world around them. That’s why sustainability runs through everything we do. We use:
- 100% recycled PET1 plastic bottles
- FSC-certified paper & cardboard
- Vegetable-based inks
- Certified Plastic Neutral+ through our partnership with CleanHub
- Products that are Vegan Certified and Vegetarian Approved
As a B Corp, we hold ourselves accountable to a higher standard. We are constantly evolving, committed to reducing waste, protecting ecosystems, and ensuring our business plays a positive role in the future of the planet.
Our Philosophy
We believe beautiful hair starts with a healthy scalp — and that truly holistic care considers the whole person, the whole planet, and the long-term impact of our choices. By merging science, sustainability, and natural wellness, Holistic Hair empowers conscious consumers to care for their hair with integrity and purpose.
Our Vision
To lead with purpose — using the power of nature and science to transform scalp and hair care into a sustainable, ethical force for good.
Our Mission
To empower scalp and hair well-being through safe, effective, plant-based solutions — while upholding the values of accountability, transparency, and environmental stewardship as a Certified B Corporation.