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Facts and Common Questions

What is your brand's mission?

We deliver safe, sustainable, natural hair care for consumers who want effective solutions for their scalp and hair wellbeing and a healthy planet.

Who formulates holistic hair products?

Our hair care products are formulated by a team of experienced professionals, including trichology experts and cosmetic chemists. These experts work together to create unique formulations that combine naturally derived ingredients with cutting-edge science.

We believe that collaboration is key to creating effective hair care products, which is why we consult with experts and our customers during our formulation process. This helps us ensure that each product we create meets real-world needs while staying true to our commitment to using effective ingredients.

Where are the products manufactured?

All of our hair care products are proudly made in New Zealand, using locally and internationally sourced ingredients. Our manufacturing facilities are located in Auckland and adhere to strict GMP-certified quality control standards to ensure that every product we produce meets our high standards.

How do you ensure the safety of ingredients and end products?

We take great care when selecting our ingredients, ensuring that they meet strict safety standards and are sourced from trusted suppliers. All of our products undergo rigorous testing to ensure their quality, purity, and effectiveness. Our team works closely with industry experts to stay up-to-date on the latest research and regulations regarding product safety.

What is included in the range?

The range includes shampoos, conditioners, extra care products, and styling products.

What makes holistic hair products different from other brands on the market?

We believe that healthy hair starts with a healthy body, which is why we take a holistic approach to hair care. Our formulations are designed not just to improve the appearance of your hair but also to support overall health and wellness. Our hair care products are formulated using a majority of unique, sustainable, plant-based ingredients that are carefully selected for their ability to nourish and strengthen hair without harsh chemicals or synthetic fragrances. This means our products are gentle on both your hair and scalp. We're committed to sustainability and ethical practises throughout our entire supply chain. This means sourcing ingredients responsibly, minimising waste during production, using eco-friendly packaging materials, and supporting fair labour practises at every stage of our operations.

Where are your ingredients sourced, and why?

We source our ingredients from all over the world, with a focus on using plant-based materials that are sustainably grown and harvested. By carefully selecting our suppliers, we're able to ensure that every ingredient used in our products meets our high standards for quality and purity.

Our commitment to ethical sourcing means that we only work with suppliers who share our values around fair labour practises, environmental sustainability, and social responsibility. This helps us create products that not only benefit your hair but also support communities around the world.

We believe it's important to be transparent about where our ingredients come from, so you can feel confident in the safety and effectiveness of the products you use on your hair. That's why we list all of our ingredients on each product page.

Are holistic hair products 100% natural?

We provide a percentage of natural origin, which includes ingredients that are both natural and naturally derived. This percentage is found on the front of every product.

Do your products include any synthetic ingredients?

We believe that natural is better when it comes to hair care, which is why we strive to use primarily natural and natural-origin ingredients in our products. You won't find any harsh chemicals or synthetic fragrances in our formulations.

We understand that some people may have sensitivities or allergies to certain natural ingredients, which is why we carefully select each ingredient used in our formulations based on its safety and effectiveness. This means that while all of our products are primarily made from natural materials, there may be a few instances where a safe synthetic ingredient has been included.

Our commitment to transparency means that we always list every single ingredient used in each product on the packaging and online description so you can make an informed decision about what's right for you and your hair needs.

Which ingredients do you strictly avoid?

Our commitment to safety means that we follow strict guidelines around ingredient selection and product formulation. We also adhere to the list of banned substances in cosmetics established by international regulatory bodies such as the European Union and Health Canada.

Are any of your products vegan or vegetarian?

Yes, most of our hair care products are vegan and vegetarian-friendly. We understand that some people prefer to use products that align with their dietary choices & lifestyle, which is why we offer a wide range of options suitable for vegans and vegetarians. Our Pure Shampoo and Conditioner includes Manuka Honey.

Do any of your products contain nuts?

Our Scalp Treatment Oil contains sweet almond oil.

What is your policy on animal testing?

We advocate cruelty-free and are proud to manufacture in New Zealand, a country that prohibits testing on animals. Our commitment to cruelty-free practises means that we also refuse to work with suppliers who engage in animal testing at any stage of their operations. This helps us ensure that every ingredient used in our products comes from ethical sources.

Is your packaging recyclable?

Yes, we're committed to sustainability and reducing our impact on the environment, which is why we design our product packaging for a circular economy. We use materials like cardboard, glass, and aluminium, and our bottles are made from 100% recycled plastic. Recycling facilities do differ around the world, and we ask that you follow your local council or municipal guidelines as to how and where to recycle our packaging once used.

In addition to using recyclable materials for our product packaging, we also minimise waste during production by recycling, reusing, or repurposing any excess materials whenever possible. This helps us reduce our overall environmental footprint while creating high-quality hair care products.

Our commitment to sustainability extends beyond just using recyclable materials; we also encourage customers to recycle their empty bottles and containers after use. By working together with consumers around the world, we can help reduce waste and protect the planet for generations to come.

Are your bottles BPA-free?

Yes, all of our bottles are free of bisphenol A (BPA).

How long does a product last once opened?

You can reference the Period after Opening (POA) symbol on the back of every label.

Are your shampoos safe for infants?

Although we are confident our products are suitable for everyone, infants can be allergic to any number of ingredients. Due to this fact, we recommend a patch test first.

I am pregnant; can I use your shampoos and conditioners?

Pure shampoo and conditioner are formulated without essential oils.

What payment options do you accept?

We accept Visa, Mastercard, American Express, PayPal, and AfterPay.

My order never arrived; what should I do?

Check your email for our despatch confirmation with tracking details. If that doesn’t work, email us at, and we will locate your parcel for you.

My order arrived incomplete or damaged; what should I do?

Email us at, and we will resolve the issue.

Can’t find what you were looking for?

Don’t forget to look at our shipping, returns, and exchange pages or email us at