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  • Pure Shampoo 500ml

    A family favourite in a larger bottle

    Keep Pure Shampoo in the shared bathroom for regular family washes. The 500 ml bottle gives you more of the gentle cleanser, with a soft lather that rinses easily and a subtle mānuka honey aroma.

    Why choose Pure?

    • Gentle cleansing for regular washes. A shampoo the whole family can share.
    • A soft finish. Made with aloe vera and mānuka honey, Pure leaves hair feeling fresh and soft after rinsing.

    Complete your routine with the Pure Conditioner 500 ml.

    Other sizes and formats
    50 ml travel size · 250 ml bottle · 500 ml refill pouch

    SUITABLE FOR

    Suitable for all scalp and hair types.
    Gentle for families and children.
    Soothing care for eczema and psoriasis.

    INGREDIENTS

    Key Ingredients

    Aloe Vera, Manuka Honey, Vitamin E
    99.85% of all ingredients are of Natural Origin

    All Ingredients

    AQUA (WATER), ALOE BARBADENSIS LEAF JUICE (ALOE VERA) ‡, SODIUM COCO-SULFATE (COCONUT), LAURYL GLUCOSIDE (COCONUT), GLYCERIN*, BETAINE (SUGAR BEET), LEPTOSPERMUM SCOPARIUM MEL (MANUKA HONEY), TOCOPHEROL (VITAMIN E), COCO-GLUCOSIDE (COCONUT), GLYCERYL OLEATE (COCONUT), CITRIC ACID*, SODIUM LEVULINATE*, POTASSIUM SORBATE.
    From plant source
    † Component of essential oil
    ‡ Organic

    DIRECTIONS FOR USE

    Shake the bottle well before use. Apply Pure Shampoo to thoroughly wet hair, lathering at the roots and massaging for two minutes. Work the lather through to the ends. Rinse with warm water and repeat if desired. Follow with Pure Conditioner or your preferred Holistic Hair Conditioner for optimal results.

    PACKAGING

    100% Recycled Post-Consumer Plastic Bottles
    Our plastic bottles are made from 100% recycled post-consumer plastic, reducing the need for virgin plastic and supporting recycling efforts.

    "Ordering a 500ml bottle? If you don't need a pump, just leave us a note with your order!"

    Recyclable Glass Bottles
    Our glass bottles are fully recyclable, supporting a circular economy and reducing waste.

    Recyclable Paper & Cardboard
    We use recyclable paper and cardboard to minimize our environmental footprint.

    Vegetable Dye Inks
    Printed with eco-friendly vegetable-based inks for a more sustainable approach.

    Resin & Mineral Coatings
    Our coatings are made from environmentally conscious resin and mineral-based materials.

    Please note that the recyclability of our packaging components may vary depending on local recycling facilities and regulations in your country or region.

    SUSTAINABILITY

    Sustainably Crafted for a Circular Economy
    Our products are made with plant-based, sustainable ingredients, thoughtfully formulated using Green Chemistry principles.

    Vegan Certified & Vegetarian Approved
    Certified by the NZ Vegetarian Society, our products are 100% vegan and approved for vegetarians, ensuring no animal-derived ingredients are used.

    Committed to Cruelty-Free Practices
    As a member of the New Zealand Anti-Vivisection Society (NZAVS) and featured in the Cruelty-Free Guide, we uphold the highest ethical standards in our practices.

    Plastic Neutral+ Certification
    We recover and recycle more plastic than we generate, proudly holding our Plastic Neutral+ certification from CleanHub, which contributes to a cleaner, more sustainable planet.

    Proudly Made in New Zealand
    Manufactured under the trusted FernMark symbol, our products are crafted with pride and care in New Zealand.

    Partnering with Aligned Facilities
    Produced in NZ GMP-certified facilities, ensuring the highest standards of quality, sustainability, and ethical manufacturing.

    Holistic Hair is a premium natural hair care range crafted by trichology experts.

    Made in New Zealand