Our Story

Welcome to Holistic Hair, where purpose and planet sit at the heart of everything we do. Founded in New Zealand in 2006, we set out to create natural, science-led hair care that supports scalp health while reducing harm to people and the environment.

Our journey began with three foundational products — Sensitive Shampoo, Sensitive Conditioner, and Scalp Treatment Oil — designed to offer an effective alternative to hair care filled with harsh synthetics. These gentle, plant-based formulations laid the groundwork for a trusted brand with a strong ethical purpose.

In 2015, Nicky James-Baird and Jodene Fendall — passionate advocates for natural wellness and sustainable beauty — took the helm of Holistic Hair. With years of experience in the health and beauty industry, they envisioned a brand that prioritises people and the planet over profit.

Today, Holistic Hair is proud to be a Certified B Corporation — a globally recognised symbol of accountability, transparency, and purpose-led business. This certification reflects our commitment to using business as a force for good, ensuring our impact is positive for our community, environment, and customers.

Where Science Meets Nature

What sets Holistic Hair apart is our foundation in Trichology — the science of scalp and hair health — fused with the healing power of nature. Nicky and Jodene both hold Higher Associate Diplomas in Trichology from the World Trichology Society, and Nicky is also a qualified Cosmetic Chemist. Every product is designed with expert care to be both safe and effective.

We combine scientific research with botanical innovation to create solution-focused hair care — free from unnecessary chemicals and grounded in our commitment to people and the planet.

More Than Hair Care

We believe hair care should support not only the individual but the world around them. That’s why sustainability is at the core of our business. Our practices include:

100% recycled PET1 plastic bottles
FSC-certified paper and cardboard
Vegetable-based inks
Plastic Neutral+ certification through our partnership with CleanHub
Products that are Vegan Certified and Vegetarian Approved

As a B Corp, we hold ourselves to the highest standards — continually working to reduce waste, protect ecosystems, and ensure our business is a positive force for the future.

Our Philosophy

We believe beautiful hair starts with a healthy scalp, and that true holistic care considers the whole person, the whole planet, and the long-term impact of our choices. By merging science, sustainability, and natural wellness, Holistic Hair empowers conscious consumers to care for their hair with integrity and purpose.

Our Vision

To lead with purpose — using the power of nature and science to transform scalp and hair care into a sustainable, ethical force for good.

Our Mission

To empower scalp and hair well-being through safe, effective, plant-based solutions — while upholding the values of accountability, transparency, and environmental stewardship as a Certified B Corporation.